Friday 25 September 2020 - 8:45:23 am
Culture, Heritage & Tourism
2020 Sep 24 Thu, 09:03:36 pm

SBA Publishers Club highlights learning curves in the Arab publishing industry

SHARJAH, 24th September, 2020 (WAM) -- The second session of "Publishers Club", a virtual discussion initiative organised by the Sharjah Book Authority, SBA, addressed the challenges facing the Arab publishing industry following the outbreak of the coronavirus, COVID-19, pandemic and delved into the need to leverage the digital medium to drive sales. At the session titled "Selling Books in the Arab World in the Time of Coronavirus", Sherif Bakr, General Manager, Al Arabi Publishing and Distributing, Egypt, spoke of how publishers are transforming traditional business...