Tue 03-11-2015 17:42 PM
DUBAI, 3rd November, 2015 (WAM) -- Butti Saeed Al Ghandi, Second Vice-Chairman of the Dubai World Trade Centre today inaugurated the 8th edition of the Big Entertainment Show, BES, at the Dubai International Convention and Exhibition Centre.
The Big Entertainment show embraces three specialised events, "MYCONTENT", "Dubai International Brand Licensing Fair", and "Dubai World Game Expo", and it attracts TV broadcasters, digital game developers, creative agencies, investors and licensors from all parts of the world to the Middle East.
Following the opening ceremony, Al Ghandi toured the exhibition area accompanied by a number of key official and industry leaders where they were introduced to the latest technologies and developments in the fields of online games, brand licensing, franchise, animation, and TV and film productions.
On the sidelines of the opening ceremony, Anas Al Madani, Vice-Chairman and Group CEO of INDEX Holding, said, "The Big Entertainment Show has become to be one of the largest and most important specialised events in the Middle East for the television and entertainment content industry, electronic games, and brands licensing. This year, BES presents the ideal opportunity for local content creators and producers to participate with their contents and introduce them to the local and international markets. We are also expecting a number of large business deals to be sealed during the event between major production companies and television channels."
The event’s agenda features a number of activities including the Entertainment Content Summit Licensing Seminar, and the Franchise Seminar. A huge number of local and international speakers will present their latest findings and research in those fields. The sessions will also create a great platform for businessmen, investors, and leaders of the industry to discuss the latest updates and productions at a time where the worldwide market for entertainment content is growing at a considerably fast pace, including the Middle East Market.
MYCONTENT’s agenda features this year also a number of new activities such as, Producers Pavilion, Format Pitching Competition, Hosted Buyers Programme, B2B Matchmaking services, and several workshops and seminars aiming at supporting local talents to succeed in this field.
The Big Entertainment Show witnesses a remarkable participation from more than 130 companies from 55 countries like the UAE, South Korea, China, Egypt, Bahrain, Mexico, Argentina, Russia, Lebanon, Morocco, Singapore, Malaysia, Indonesia, India, France, Germany, Austria, United Kingdom, Sweden, Turkey, the United States and Japan. In addition to that, the event will host national pavilions from Philippines, South Korea, Malaysia and Kingdom of Morocco.
The show is organized by INDEX Conferences and Exhibitions Organisation, member of INDEX Holding, and it is supported by the Dubai Festivals and Retail Establishment, DFRE, Modhesh World, International Licensing Industry Merchandisers Association, Gulf Radio and TV, and Arab Asian Entertainment Content and Licensing Alliance.