SIA participates in ITB Berlin 2018 fair

SHARJAH, 7th March, 2018 (WAM) -- The Sharjah International Airport, SIA, is participating in the ITB (International Tourismus-Borse) Berlin Convention, the world’s largest tourism trade fair, which is being held in the German capital, Berlin, from 7th to 11th March, 2018, under the umbrella of the Sharjah Commerce and Tourism Development Authority, SCTDA.

A number of officials and representatives of the public and private sectors in Sharjah are also participating in the convention.

Ali Salim Al Midfa, Chairman of the Sharjah Airport Authority, is heading the SIA’s delegation, and Sheikh Faisal bin Saoud Al Qasimi, Director of the Authority, is leading the delegation with his expertise. The SIA’s participation represents its interest in highlighting the most important services provided by the airport and the direct impact in facilitating the growth of the economic and tourism sector in Sharjah while communicating with representatives of international airports and airlines.

"We are keen on participating every year because of the importance of global tourism and the travel market. The ITB Berlin Convention provides an opportunity to showcase the services and facilities provided by the SIA to its passengers and companies in front of specialists and decision-makers, especially the European market, specifically Germany. We are able to highlight continuous modernisation and development projects of the SIA and discuss co-operation with airlines and tour operators and those interested in the travel and tourism industry.

"The Sharjah International Airport continuously promotes and strengthens its commercial relations with major international companies by taking advantage of its experiences and exchanging practices with them at major international exhibitions," Al Midfa added.

He also mentioned that throughout the year, the SIA organises promotional tours in a number of countries to introduce the services provided by the airport. He focussed on the integrated role the SIA plays with the Sharjah Commerce and Tourism Development Authority, SCTDA, in achieving the Sharjah Tourism Vision 2021, which aims at increasing tourist flow to Sharjah to reach 10 million by 2021.

Al Qasimi said that the SIA’s participation in the ITB Berlin Convention reflects its commitment to enhancing the UAE’s distinct position in the tourism and aviation sectors by continuously participating in important regional and international exhibitions.

He added that the SIA’s representatives will update everyone on the new developments such as the Smart Gates and other projects that are currently under execution at the convention.

WAM/Hazem Hussein/Tariq alfaham