Sat 11-08-2018 23:11 PM
SHARJAH, 11th August, 2018 (WAM) -- As part of its efforts to develop the UAE media performance and nurture the skills of national media staff, the Sharjah Media Corporation, SMC, organised, on Thursday, the First Media Forum to target media professionals working in the corporation.
The forum was held in the presence of Mohammed Khalaf, Director-General of the SMC, and its channel and radio directors, in addition to more than 100 broadcasters, presenters and reporters.
The event was organised to highlight the role of the media and the approach set by H.H. Dr. Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, since the foundation's launch in Sharjah in 1989, to build an evocative, a truthful and targeted media system, promote family cohesion and society, and preserve Islamic, Arab and Emirati values.
The SMC Director-General said that the launch of the forum in its first edition reflects the SMC's vision of building qualified cadres at all levels who are capable of upgrading the local media and developing its essential and real role in shaping new horizons.
Khalaf explained that the forum enhances the professional ties between the SMC employees and transforms the expertise of the distinguished and long-serving cadres into lessons from which new media persons can benefit.
The forum, he added, also puts the media at the centre of the changes and challenges it faces today and presents them with the opportunities and options that are available, thanks to the increase in community awareness, accelerated development of audio-visual technology, and the consolidation of controls and laws governing media work.
The forum also witnessed entertainment and cultural competitions and is scheduled to be held annually.