Tuesday 06 December 2022 - 12:56:06 am

IGCF explores role of govt communication in crisis management

SHARJAH, 18th September, 2022 (WAM) -- Two key discussions highlighting the essential role of strategic government communications in transforming crisis into opportunity and encouraging youth to invest in tech-driven ventures to successfully seize the myriad prospects presented by the Fourth Industrial Revolution (4IR) will be staged at the 11th annual International Government Communication Forum (IGCF 2022), which unveils in less than two weeks, in Expo Centre Sharjah.

Taking place on 28th and 29th September, these two main sessions at IGCF 2022 titled "Economic Crises - Between Positive Containment and Negative Adjustment" and "Implications of Public Communication for Emerging Projects" will be led by an elite group of speakers including CEOs, communications specialists and government officials.

Transparency to win people’s confidence and participation In "Economic Crises - Between Positive Containment and Negative Adjustment", panellists Younis Haji Al Khoori, Under-Secretary, Ministry of Finance, UAE; Malcolm Stevenson Forbes Jr, CEO, Forbes Media LLC; Dr. Ehab Abu Aish, Deputy Minister of Finance for Treasury Affairs and Public Services, Egypt, and Dr. Shashi Tharoor, former UN diplomat, Indian Member of Parliament, author and public intellectual, will discuss how transparent and timely communication from governments generates awareness in people and motivates them to collectively partake in executing solutions strategised by their governments in times of crisis.

The distinguished speakers will also highlight the most appropriate government approaches to gain public confidence in a rapidly changing social and economic landscape, and the criticality of understanding society's perspectives and needs during crisis management. They will also highlight how government communication can prepare people for a foreseeable crisis and reduce their anxiety by employing expert crisis management strategies.

Projects and transformations In the second session, "Implications of Public Communication for Emerging Projects", Muhammad Yunus, social entrepreneur; and Hazza Ibrahim Almansoori, Media Consultant, and Entrepreneurship Expert, will highlight how communication can successfully attract investors to support financial start-ups and new technologies.

The session will also discuss the foundations for building economic initiatives capable of beneficially utilising 4IR and automation concepts and applications to break away from existing deadlock and stagnation. Moreover, the session will discuss the impact of adopting 5G technologies in communications, satellite connectivity, the Internet, and digital currencies on emerging projects, in addition to highlighting their role in investments in the creative industries and technologies sectors.

IGCF is organised by the International Government Communication Centre (IGCC) - an initiative of the Sharjah Government Media Bureau (SGMB) and carries the theme ‘Challenges and Solutions’ this year.

The two-day forum’s packed programming agenda comprises seven main discussion sessions, ten inspiring speeches, six workshops, 13 interactive platforms and 40 side activities. The agenda will be led by 160 senior public officials, thought leaders and experts who will highlight the role of government communication in overcoming local and global governance challenges, and social and economic crises while highlighting opportunities arising from them.

WAM/Tariq alfaham