Sun 13-05-2018 20:43 PM
DUBAI, 13th May 2018 (WAM) - The Government of Dubai has signed a Memorandum of Understanding (MoU) with the Government Communication Service of the United Kingdom to exchange best practices and expertise in government communication.
Director General of the Government of Dubai Media Office Mona Al Marri signed the MoU on behalf of the Government of Dubai., while the Government Communication Service of the UK was represented by Alistair Burt MP, Minister of State for the Middle East.
The signing ceremony was attended by Abdulla Al Basti, Secretary General of The Executive Council of Dubai; and Engineer Ahmed Al Mahri, Assistant Secretary General of The Executive Council and General Secretariat Affairs Sector.
As part of the agreement, the two parties will establish platforms for cooperation and expand channels for knowledge sharing and exchange of best practices. The agreement will address several areas such as exchange of people, professional practices, ideas and campaign learning to improve the perception of public services among the general public.
The agreement will also seek to establish the components of professional communication in Dubai and UK, namely government communications, internal and external communications, digital engagement, organisation and development of talent within the communication functions.
It also seeks on improve the practice of government communication in Dubai and UK and report quarterly on the progress made, as well as facilitate information exchange under the scope of this MOU between the two parties to better understand each other’s best practices. In addition to researching, writing and publishing joint guides on media practice, behavioral change and digital engagement, the MoU will also review the impact of technology and how it can be harnessed for public good through government communication.
Al Basti said that the ability to communicate effectively and convey key messages clearly are key to the success of government operations, adding that Dubai provides a distinctive model for how government communication can be managed effectively in the region, drawing from global best practices. Al Basti said the agreement comes at a time when Dubai is entering a new phase of growth in which it is seeking to enhance its leadership at a global level.
Alistair Burt said: "I am delighted that I was able to sign, on behalf of the UK's Government Communication Service, this Memorandum of Understanding with the Government of Dubai. We have rich ties with Dubai, with tens of thousands of Britons living here, and more than a million visiting each year. I am pleased that we are working together in this important area of public service."
Mona Al Marri said the MoU is part of the drive to improve overall government communication in line with the vision of Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, and the directives of Crown Prince of Dubai and Chairman of The Executive Council of Dubai H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum to further enhance national capabilities and introduce international best practices in every sphere including government communication.
"Communication plays a key role in supporting the overall development of Dubai, which requires us to keep pace with advancements in all sectors. GDMO seeks to make key contributions to the overall development process and the realisation of strategic objectives set by the leadership. Through this MoU, we want to expand the exchange of expertise and knowledge and generate ideas that can further support Dubai’s objectives of building the future and enhancing people’s happiness," said Al Marri.