Tue 11-04-2023 16:44 PM
SHARJAH, 11th April, 2023 (WAM) – The UAE Board on Books for Young People (UAEBBY) had initiated the Kan Yama Kan (KYK) campaign, which aimed to distribute 1,000 books to various villages and areas in Egypt. The Emirates Publishers Association (EPA) generously donated the books to the KYK, which were then distributed evenly between the Al Dawama village centre in the Fakous district of the eastern governorate and Mokattam in Cairo.
The KYK organised several edutainment activities for children at the Al Dawama village centre, including cultural and reading sessions in collaboration with Dar Alia for publishing in Mokattam. During the book distribution, the children were treated to reading sessions by the famous Egyptian writer and storyteller, Haitham El Sayed. Through his unique storytelling style, El Sayed captivated children, nurturing their love for reading and expanding their knowledge of the crucial role books play in building their future.
Marwa Al Aqroubi, the President of the UAEBBY, emphasised the importance of fostering a reading culture and spreading knowledge throughout the UAE and the Arab world. She emphasised that books play a vital role in shaping young minds and instilling a lifelong love of learning. She also stressed the importance of cooperation and partnership in achieving this objective, lauding the efforts of the EPA and the local community in achieving the KYK's goals.
Rashid Al Kous, the Executive Director of the EPA, expressed his pride in the KYK initiative and the 1,000 books distributed to children in Egypt. He highlighted the crucial role of Emirati publishers in this initiative, adding that the association is devoted to supporting endeavours that promote reading and encourage learning within the UAE and beyond.
The UAEBBY was launched in 2010 as a driving force for promoting a reading culture among children and young people in the UAE, while the EPA, founded in 2009, serves and develops the publishing industry in the UAE. The EPA aims to advance the role of Emirati publishers through training and mentorship programmes and by improving publishing-related conditions and laws.