Abu Dhabi Customs launches new corporate identity in line with future vision

Abu Dhabi Customs launches new corporate identity in line with future vision

ABU DHABI, 5th July, 2023 (WAM) -- The General Administration of Abu Dhabi Customs has launched its new corporate identity under the slogan "Abu Dhabi Customs... Gateway to the World by Air, Land, and Sea" aligning with its future vision and inspired by its rich history and vital role in supporting the trade sector, economic growth, and safeguarding society.

The launch of the new corporate identity for Abu Dhabi Customs, one of the oldest government departments in the Emirate of Abu Dhabi, founded in 1966, constitutes a new beginning towards consolidating its pioneering status at the global level as a model to follow in the application of best practices and standards in the customs work system that contributes to facilitating trade movement, supporting the economy, and enhancing community security and protection.
The new logo, which reflects simplicity, modernity, and innovation in its design, takes the form of a protective gateway for trade, connecting Abu Dhabi by air, land, and sea with the world as a global trade capital.

The design is distinguished by its dark green colour, symbolising sustainability in adopting innovative solutions for developing services and customs procedures based on advanced technology, in line with the leadership and government's direction towards achieving sustainable development and preserving resources.

Rashed Lahej Al Mansoori, Director-General of Abu Dhabi Customs, stated that the announcement of the corporate identity is a new beginning towards enhancing the journey of excellence in raising the level of customs work and achieving our vision of being a World-class Customs Authority, supporting efforts to consolidate Abu Dhabi's position as a global capital for trade, investment, and business, and enhancing the emirate's position as the safest and most secure city in the world.

He added, "The new logo is not just a cosmetic change that keeps pace with modern trends. It is a driving force that will lead us to enhance our vital role by facilitating procedures, developing customs services, strengthening security control, serving the business sector, supporting investment growth, and consolidating the UAE's position as a global partner, an attractive and influential economic hub that competes with the best economies in the world in harmony with the goals of the 'UAE Centennial 2071', 'We the UAE 2031' vision, and the Economic Vision 2030 for the Emirate of Abu Dhabi."